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27 Feb 2026·Source: The Hindu
3 min
Polity & GovernanceScience & TechnologySocial IssuesNEWS

I&B Minister urges online platforms to take responsibility for content

Vaishnaw highlights deepfakes, misinformation; urges proactive cybercrime actions, revenue sharing.

Union I&B Minister Ashwini Vaishnaw has urged online platforms to take responsibility for the content they host, emphasizing the need to combat deepfakes and synthetically generated content. Vaishnaw called for proactive measures against cybercrime and advocated for fair revenue sharing with original content creators, including traditional media outlets and journalists.

He specified that platforms should actively monitor and remove illegal content, content causing harm, or content inciting crime. The Minister also highlighted the critical importance of online safety for all citizens.

Key Facts

1.

Union I&B Minister Ashwini Vaishnaw emphasized online platforms' responsibility for hosted content.

2.

Deepfakes and synthetically generated content are major threats.

3.

Vaishnaw urged proactive cybercrime measures.

4.

He stressed fair revenue sharing with original content creators.

5.

Platforms should check for illegal content, content causing harm, or inciting crime.

6.

Online safety for citizens is important.

UPSC Exam Angles

1.

GS Paper II: Governance, Constitution, Polity, Social Justice & International relations - Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

2.

GS Paper III: Technology, Economic Development, Bio diversity, Environment, Security and Disaster Management - Awareness in the fields of IT, Space, Computers, robotics, nano-technology, bio-technology and issues relating to intellectual property rights.

3.

Potential questions can be framed around the ethical implications of deepfakes, the need for stronger cybersecurity measures, and the balance between freedom of speech and content regulation.

In Simple Words

The government wants social media and online platforms to be more careful about what people post. They should stop fake news and harmful content. Also, these platforms should share their earnings with the people who create original content, like news outlets and journalists.

India Angle

In India, this means platforms need to be extra vigilant about misinformation that can cause social unrest or financial harm. It also means local content creators, who often struggle to get recognition, could get a fairer share of the revenue generated by their work.

For Instance

Think of YouTube. If someone makes a video that goes viral, YouTube earns money from ads. The government is saying YouTube should share more of that ad revenue with the video creator, especially if the video uses content from news organizations.

This matters because it affects the information you see online and who gets paid for creating it. It's about making the internet safer and fairer for everyone.

Online platforms must be responsible for content and share revenue fairly.

Union I&B Minister Ashwini Vaishnaw emphasized online platforms' responsibility for hosted content. He highlighted deepfakes and synthetically generated content as threats. Vaishnaw urged proactive cybercrime measures and fair revenue sharing with original creators, including conventional media and journalists. He mentioned that platforms should check for illegal content, content causing harm, or inciting crime. The Minister also noted the importance of online safety for citizens.

Expert Analysis

The recent call by Union I&B Minister Ashwini Vaishnaw for online platforms to take responsibility for their content highlights several key concepts in the digital age. One crucial aspect is the rise of deepfakes. These are synthetically generated media, often videos or audio recordings, that are manipulated to convincingly depict someone saying or doing something they never did. The danger lies in their potential to spread misinformation, damage reputations, and even incite social unrest. Platforms need to develop robust detection mechanisms and content moderation policies to combat the spread of deepfakes, as urged by the Minister.

Another significant concept is cybercrime. This encompasses a wide range of illegal activities conducted using computers and the internet, including hacking, fraud, identity theft, and the distribution of malicious software. The Minister's call for proactive measures against cybercrime underscores the need for platforms to invest in cybersecurity infrastructure, collaborate with law enforcement agencies, and educate users about online safety practices. The rise of sophisticated cyber threats necessitates a multi-faceted approach involving technological solutions, legal frameworks, and public awareness campaigns.

Fair revenue sharing with original content creators is also a key issue. The current digital landscape often sees online platforms profiting significantly from content created by others, including traditional media outlets and journalists. The Minister's advocacy for fair revenue sharing reflects a growing recognition of the need to ensure that content creators are adequately compensated for their work. This could involve various models, such as licensing agreements, subscription revenue sharing, or advertising revenue sharing. The goal is to create a more sustainable ecosystem for content creation and ensure that high-quality journalism and creative works continue to thrive.

For UPSC aspirants, understanding these concepts is crucial for both prelims and mains. In prelims, questions may focus on the definition and implications of deepfakes, the different types of cybercrime, and the legal frameworks for content regulation. In mains, questions may explore the ethical and societal challenges posed by these technologies, the role of government and platforms in addressing these challenges, and the potential impact on freedom of speech and expression.

More Information

Background

The increasing prevalence of deepfakes and synthetically generated content poses a significant challenge to the integrity of information and public trust. These technologies have the potential to be used for malicious purposes, such as spreading misinformation, manipulating public opinion, and damaging reputations. The existing legal and regulatory frameworks may not be adequate to address these emerging threats, necessitating a review and update of relevant laws and policies. The issue of fair revenue sharing between online platforms and content creators has been a long-standing concern. Traditional media outlets and journalists often struggle to compete with the reach and monetization capabilities of online platforms, leading to financial instability and a decline in quality journalism. Addressing this imbalance requires a collaborative effort between government, platforms, and content creators to develop sustainable revenue models that ensure fair compensation for original content. The broader context of online safety and cybersecurity is also relevant. The government has been actively promoting digital literacy and online safety awareness campaigns to empower citizens to protect themselves from cyber threats. Initiatives like the Cyber Surakshit Bharat Yojana aim to enhance cybersecurity awareness and enable all government departments to protect their digital infrastructure.

Latest Developments

In recent years, there has been increasing scrutiny of online platforms' content moderation practices and their role in spreading misinformation and hate speech. Several countries have introduced or are considering legislation to hold platforms accountable for the content they host. The European Union's Digital Services Act (DSA) is a notable example, which imposes strict obligations on platforms to remove illegal content and protect users from harmful content. The Indian government has also been actively working on strengthening its legal and regulatory framework for the digital space. The proposed Digital India Act aims to replace the existing Information Technology Act, 2000, and address emerging challenges such as data privacy, cybersecurity, and online content regulation. The government has also been engaging with stakeholders, including platforms, industry associations, and civil society organizations, to develop a comprehensive and balanced approach to regulating the digital ecosystem. Looking ahead, the focus is likely to be on developing effective mechanisms for detecting and removing deepfakes, promoting media literacy and critical thinking skills among citizens, and fostering greater transparency and accountability in the online advertising ecosystem. The success of these efforts will depend on collaboration between government, platforms, content creators, and civil society organizations.

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About the Author

Ritu Singh

Governance & Constitutional Affairs Analyst

Ritu Singh writes about Polity & Governance at GKSolver, breaking down complex developments into clear, exam-relevant analysis.

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