वैष्णव: डिजिटल प्लेटफॉर्म को सामग्री निर्माताओं के साथ उचित तरीके से राजस्व साझा करना चाहिए

The call for digital platforms to fairly share revenue with content creators touches upon several key concepts in the digital economy. These concepts are crucial for understanding the dynamics of content creation, distribution, and monetization in the digital age.

The first key concept is Digital Economy. The digital economy refers to economic activities that are based on digital technologies. It includes online marketplaces, e-commerce, digital content creation, and various other services delivered through the internet. The current news highlights the growing importance of content creators within this digital economy. As more economic activity shifts online, the value of original content increases, making it essential for content creators to receive fair compensation for their contributions. Ashwini Vaishnaw's emphasis on revenue sharing is a recognition of this growing importance and the need to create a sustainable ecosystem for digital content creation.

Another important concept is Revenue Sharing Models. These models define how revenue generated from digital content is distributed among different stakeholders, including platforms, content creators, and advertisers. Currently, many content creators feel that the existing revenue-sharing models are skewed in favor of digital platforms, leaving creators with a smaller share of the earnings. The call for transparent and mutually beneficial revenue-sharing models aims to address this imbalance. This could involve platforms offering a higher percentage of ad revenue to creators, or exploring alternative monetization methods such as subscriptions, direct payments, or blockchain-based solutions.

A third concept is Intellectual Property Rights (IPR). IPR refers to the legal rights granted to creators and owners of intellectual property, such as content, designs, and inventions. These rights protect creators from unauthorized use of their work and allow them to control how their content is distributed and monetized. In the context of digital platforms, IPR becomes particularly important. Content creators need to be able to protect their original content from piracy and unauthorized use by platforms or other users. Fair revenue sharing is closely linked to IPR, as it ensures that creators are compensated for the use of their intellectual property. The government's initiative to promote equitable revenue sharing can strengthen IPR protection for content creators.

For UPSC aspirants, understanding these concepts is essential for both Prelims and Mains exams. In Prelims, questions may focus on the definition and characteristics of the digital economy, different revenue-sharing models, and the importance of IPR. In Mains, questions may require a more analytical approach, such as discussing the challenges of ensuring fair compensation for content creators in the digital age, or evaluating the effectiveness of different policy interventions to promote a more equitable digital ecosystem. This topic is particularly relevant for GS Paper III (Economy) and Essay Paper.