For this article:

13 Mar 2026·Source: The Hindu
6 min
Polity & GovernanceScience & TechnologyPolity & GovernanceNEWS

PIB Fact-Check Unit Combats Deepfakes, Identifies Pakistani Role in Misinformation Spread

UPSC-PrelimsUPSC-MainsSSC

Quick Revision

1.

The PIB's fact-check unit identified 50 deepfake videos and images.

2.

Several deepfakes were propagated by social media handles linked to Pakistan.

3.

Deepfakes often related to sensitive national issues.

4.

AI-generated misinformation is a growing threat.

5.

The government is taking proactive measures to counter foreign-backed propaganda.

6.

Fake statements were attributed to top government functionaries including the President, Prime Minister, Defence Minister, External Affairs Minister, Finance Minister, and Chief of the Army Staff.

7.

A manipulated video falsely claimed Pakistan destroyed India's Rafale jets.

8.

An AI-generated video falsely claimed the Central government would provide free scooters to women on Aadhaar cards.

9.

Pakistani propaganda accounts shared a manipulated video of General Dwivedi, leading a Turkish newspaper to falsely claim India admitted sharing an Iranian ship's location with Israel.

Key Numbers

@@50@@ deepfake videos and images identified@@a dozen@@ posts carried manipulated deepfakes or AI content

Visual Insights

PIB Fact-Check Unit's Recent Impact

Key statistics from the PIB Fact-Check Unit's recent efforts to combat deepfakes and misinformation, highlighting the immediate scale of the challenge.

Deepfakes Debunked (Recent)
50

This number represents the deepfake videos and images successfully identified and debunked by the PIB Fact-Check Unit, showcasing their proactive measures against AI-generated misinformation.

Origin of Deepfake Misinformation Targeting India (March 2026)

This map highlights the geographical origin of deepfake misinformation campaigns targeting India, as identified by the PIB Fact-Check Unit in March 2026.

Loading interactive map...

📍India📍Pakistan

Mains & Interview Focus

Don't miss it!

The proliferation of AI-generated deepfakes represents a critical escalation in the domain of information warfare, moving far beyond conventional propaganda tactics. The PIB Fact-Check Unit's recent identification of 50 such instances, many originating from social media handles linked to Pakistan, underscores a persistent and evolving threat to India's information ecosystem. This is not merely about debunking false news; it is fundamentally about safeguarding cognitive sovereignty and preventing hostile state and non-state actors from manipulating public discourse and national narratives.

India's existing legal framework, primarily the Information Technology Act, 2000, along with its subsequent rules, places significant responsibility on social media intermediaries to remove unlawful content. However, the sheer speed and sophistication of deepfake generation often outpace current detection and removal mechanisms. While the Ministry of Electronics and Information Technology (MeitY) has issued advisories, these require more robust enforcement and a clearer liability framework to compel platforms to act decisively against synthetic media.

A comparison with international approaches reveals varied strategies. Some Western nations emphasize media literacy and digital resilience campaigns, while others, like China, employ stringent censorship. India's current proactive stance, exemplified by the PIB's efforts, is a commendable first step. However, a comprehensive strategy demands a dedicated legal framework specifically addressing AI-generated synthetic media, complete with precise definitions, clear penalties, and mechanisms for rapid judicial redressal.

The challenge extends beyond technical detection. It involves understanding the psychological vulnerabilities exploited by misinformation and building societal resilience against manipulation. For instance, the false claim about free scooters on Aadhaar cards targets economic anxieties, while fabricated military claims aim to sow distrust. Future policy must integrate advanced AI detection tools, foster widespread public awareness campaigns, and establish rapid response protocols to neutralize deepfake campaigns before they can inflict widespread damage or incite public disorder. This requires a coordinated effort across government agencies, technology firms, and civil society.

Exam Angles

1.

GS Paper 2: Government policies and interventions for development in various sectors and issues arising out of their design and implementation. (Role of PIB, government's response to misinformation)

2.

GS Paper 2: India and its neighborhood- relations. (Pakistan-linked propaganda)

3.

GS Paper 2: Bilateral, regional and global groupings and agreements involving India and/or affecting India’s interests. (West Asia tensions, India's diplomatic position)

4.

GS Paper 3: Challenges to internal security through communication networks, role of media and social networking sites in internal security challenges. (Deepfakes, misinformation, cyber security)

5.

GS Paper 3: Basics of cyber security. (AI-generated content, digital manipulation)

View Detailed Summary

Summary

Fake videos and images made with AI, called deepfakes, are being used to spread false information, some even from groups linked to Pakistan. The government's Press Information Bureau (PIB) has a special team that finds and exposes these fake contents to protect people from being misled. This effort helps ensure that people get accurate news and aren't tricked by propaganda.

On March 11, 2026, the Indian government flagged a digitally manipulated video of External Affairs Minister S Jaishankar that circulated widely online, which the Press Information Bureau (PIB) Fact Check unit identified as an AI-generated deepfake. This incident occurred amidst rising tensions in West Asia and was largely traced to Pakistan-based social media accounts, highlighting a surge in online misinformation targeting India’s political leaders, armed forces, and diplomatic positions. The false video claimed Dr. S. Jaishankar stated "India would not tolerate Muslim countries harassing Israel" and that India requested $3 billion from Israel for the Afghan Taliban; PIB confirmed these claims were entirely fabricated and shared the original parliamentary session link for verification.

This deepfake is part of a broader information warfare strategy. Government data reveals the PIB Fact Check unit has debunked over 2,400 false or misleading pieces of information in the last four years, with more than 800 identified in the past year alone, many related to national security and foreign policy. During the 2025 military tensions following India’s response to the Pahalgam terror attack under “Operation Sindoor,” authorities blocked over 1,400 URLs spreading anti-India propaganda, mostly from Pakistan-linked networks.

Another significant incident involved a deepfake video of Chief of Army Staff General Upendra Dwivedi, circulated by Pakistan-based accounts and picked up by the Turkish outlet Yeni Şafak on March 10, 2026. This video falsely claimed Dwivedi admitted at the Raisina Dialogue that India shared coordinates of the Iranian naval vessel IRIS Dena with Israel as part of a "strategic agreement." PIB forensic analysis confirmed this was an AI-generated deepfake with synthesized audio. The real IRIS Dena was sunk by a U.S. submarine on March 4, 2026, after participating in MILAN 2026 naval exercises. In contrast, India provided humanitarian assistance to another Iranian ship, IRIS Lavan, which docked at Kochi for emergency repairs on March 1, 2026, with 183 crew members, a fact External Affairs Minister S Jaishankar highlighted at the Raisina Dialogue on March 7, 2026.

Additionally, on March 9, 2026, PIB debunked false claims from Pakistani propaganda accounts alleging that Defence Minister Rajnath Singh ordered an attack on an Iranian ship, that Vice Chief of Navy Sanjay Vatsayan assisted, and that Naval Chief Admiral Dinesh Kumar Tripathi was preparing to resign. The Indian government has strengthened fact-checking efforts involving the Ministry of External Affairs, Ministry of Defence, and the PIB to monitor viral content and issue clarifications promptly, urging citizens to verify information from official sources. This concerted effort is crucial for India to safeguard its national security, diplomatic standing, and public perception against sophisticated digital misinformation campaigns, making it highly relevant for UPSC GS Paper 2 (International Relations, Governance) and GS Paper 3 (Internal Security, Cyber Security).

Background

सूचना का हेरफेर और प्रचार लंबे समय से भू-राजनीतिक संघर्षों का एक अभिन्न अंग रहा है। पारंपरिक मीडिया के माध्यम से शुरू होकर, यह डिजिटल युग में सोशल मीडिया प्लेटफॉर्म और इंटरनेट के उदय के साथ एक नए आयाम पर पहुंच गया है। भारत, एक बड़ी आबादी और जटिल भू-राजनीतिक स्थिति वाला देश होने के नाते, विशेष रूप से पड़ोसी देशों से लक्षित दुष्प्रचार अभियानों के प्रति संवेदनशील रहा है। इस पृष्ठभूमि में, भारत सरकार ने नागरिकों को गलत सूचना से बचाने और सार्वजनिक प्रवचन की अखंडता बनाए रखने के लिए PIB Fact Check Unit जैसी संस्थागत तंत्र स्थापित किए हैं। ये इकाइयाँ ऑनलाइन प्रसारित होने वाली गलत या भ्रामक जानकारी की पहचान करने और उसे खारिज करने में महत्वपूर्ण भूमिका निभाती हैं, खासकर राष्ट्रीय सुरक्षा, विदेश नीति और आंतरिक मामलों से संबंधित संवेदनशील विषयों पर। ऐतिहासिक रूप से, भारत और पाकिस्तान के बीच सूचना युद्ध का एक लंबा इतिहास रहा है, जिसमें दोनों पक्ष एक-दूसरे के खिलाफ प्रचार का उपयोग करते रहे हैं। हालांकि, हाल के वर्षों में, AI-generated deepfakes और अन्य परिष्कृत डिजिटल हेरफेर तकनीकों के उद्भव ने इस चुनौती की प्रकृति को बदल दिया है, जिससे गलत सूचना का पता लगाना और उसका मुकाबला करना अधिक कठिन हो गया है।

Latest Developments

हाल के वर्षों में, AI-generated deepfakes और सिंथेटिक मीडिया का उपयोग करके दुष्प्रचार अभियानों में उल्लेखनीय वृद्धि देखी गई है। ये उन्नत तकनीकें अत्यधिक विश्वसनीय लेकिन मनगढ़ंत वीडियो और ऑडियो सामग्री बनाने में सक्षम हैं, जिससे वास्तविक समय में सत्यापन चुनौतीपूर्ण हो जाता है। भारत को विशेष रूप से पाकिस्तान-आधारित नेटवर्क से ऐसे अभियानों का सामना करना पड़ा है, जो भारत के राजनीतिक नेताओं, सशस्त्र बलों और राजनयिक पदों को लक्षित करते हैं। इस खतरे का मुकाबला करने के लिए, भारत सरकार ने अपनी तथ्य-जांच क्षमताओं को मजबूत किया है, जिसमें Ministry of External Affairs, Ministry of Defence और PIB Fact Check Unit जैसे विभिन्न मंत्रालयों और एजेंसियों को शामिल किया गया है। इन इकाइयों को वायरल सामग्री की निगरानी करने और गलत सूचना के प्रसार को रोकने के लिए त्वरित स्पष्टीकरण जारी करने का काम सौंपा गया है। भविष्य में, सरकार नागरिकों को ऑनलाइन जानकारी साझा करने से पहले आधिकारिक स्रोतों से सत्यापित करने का आग्रह करके नागरिक सतर्कता और डिजिटल साक्षरता को बढ़ावा देने पर ध्यान केंद्रित कर रही है। यह दृष्टिकोण डिजिटल दुष्प्रचार के खिलाफ एक मजबूत रक्षा तंत्र बनाने के लिए तकनीकी समाधानों के साथ-साथ सार्वजनिक जागरूकता को जोड़ता है, क्योंकि प्रचार तकनीकें लगातार अधिक परिष्कृत होती जा रही हैं।

Sources & Further Reading

Frequently Asked Questions

1. What is the primary role of the PIB Fact-Check Unit, and what specific facts about its recent activities could be tested in Prelims?

The PIB Fact-Check Unit's primary role is to identify and counter misinformation, especially digitally manipulated content like AI-generated deepfakes, that targets government officials, armed forces, or diplomatic positions. Recently, it identified 50 deepfake videos and images, with several linked to Pakistan-based social media accounts, including a manipulated video of EAM S Jaishankar.

Exam Tip

Remember that PIB Fact-Check is under the Ministry of Information and Broadcasting. Prelims might test its parent ministry or the specific number of deepfakes identified (e.g., 50) as a factual recall question. Also, link it to the broader concept of 'information warfare.'

2. How are AI-generated deepfakes different from traditional misinformation or fake news, and why are they a greater challenge for fact-checking units like PIB?

AI-generated deepfakes differ significantly from traditional misinformation because they use advanced AI techniques to create highly credible but fabricated video and audio content. Unlike simple text or image manipulation, deepfakes can realistically mimic a person's voice and appearance, making real-time verification extremely challenging. This sophisticated nature makes them harder to detect and debunk quickly, leading to faster and wider spread of false narratives.

Exam Tip

Focus on the 'AI-generated' aspect as the key differentiator. Traditional fake news might involve doctored images or text, but deepfakes involve synthetic media that is much harder to distinguish from reality without specialized tools.

3. This incident highlights a growing trend. What future challenges can India expect in combating online misinformation, especially with advancing AI, and what should be the focus of future policies?

India can expect increasing sophistication and volume of AI-generated misinformation, making detection and debunking even more difficult. The challenges include rapid spread across platforms, difficulty in attributing origin, and the potential for deepfakes to influence public opinion during critical times. Future policies should focus on:

  • Investing in advanced AI detection technologies.
  • Strengthening international cooperation to trace cross-border misinformation.
  • Enhancing digital literacy and critical thinking among citizens.
  • Developing robust legal frameworks to hold platforms accountable.

Exam Tip

For Mains, when discussing future challenges, always provide a balanced approach with technological, legal, and societal solutions. Connect it to national security and democratic integrity.

4. What specific government measures or bodies are crucial for UPSC aspirants to know for both Prelims and Mains, given the rise of AI-generated deepfakes and foreign-backed propaganda?

The most crucial body is the PIB Fact-Check Unit, which proactively identifies and counters misinformation, including deepfakes. For Mains, it's important to understand the broader government strategy, which involves:

  • Proactive monitoring of social media.
  • Collaborating with social media platforms for content removal.
  • Issuing advisories and public awareness campaigns.
  • Potentially exploring legal avenues against propagators of misinformation.

Exam Tip

In Prelims, focus on the name 'PIB Fact-Check Unit' and its function. For Mains, emphasize the multi-pronged approach (technological, legal, public awareness) that the government employs to combat such threats.

5. Why is the role of Pakistan-based social media accounts in spreading deepfakes against India significant, and what does it imply for India's information security?

The identification of Pakistan-based social media accounts in propagating deepfakes is significant because it highlights a targeted and state-sponsored (or state-backed) information warfare campaign against India. This implies that India's information security is not just threatened by random misinformation but by deliberate, organized efforts from hostile foreign actors. Such campaigns aim to destabilize public discourse, create communal disharmony, undermine trust in institutions, and damage India's diplomatic standing, especially concerning sensitive issues like West Asia tensions.

Exam Tip

When discussing foreign involvement, always link it to broader geopolitical strategies and national security implications. Avoid making it sound like a mere law and order issue; it's an aspect of information warfare.

6. What are the broader implications of foreign-backed deepfake campaigns on India's national security and diplomatic standing, and how should India strategically respond?

Foreign-backed deepfake campaigns pose a significant threat to India's national security by potentially inciting social unrest, eroding public trust in government, and creating divisions. Diplomatically, they can be used to spread false narratives about India's foreign policy, as seen with the manipulated EAM Jaishankar video, thereby undermining its international credibility. India's strategic response should be multi-faceted:

  • Proactive Counter-Narrative: Swiftly debunking deepfakes and disseminating accurate information.
  • Technological Superiority: Investing in AI to detect and counter deepfakes more effectively.
  • International Diplomacy: Engaging with global partners and tech companies to establish norms and mechanisms for combating cross-border misinformation.
  • Cybersecurity Strengthening: Enhancing national cybersecurity infrastructure to protect against information warfare.
  • Public Awareness: Educating citizens to identify and report suspicious content.

Exam Tip

For interview questions, always present a balanced view, acknowledging threats and then offering comprehensive, actionable solutions across different domains (tech, diplomacy, public).

Practice Questions (MCQs)

1. With reference to recent deepfake incidents targeting Indian officials, consider the following statements: 1. The deepfake video of External Affairs Minister S Jaishankar falsely claimed India requested $3 billion from Israel for the Afghan Taliban. 2. The deepfake video of General Upendra Dwivedi falsely claimed India shared coordinates of IRIS Lavan with Israel. 3. The PIB Fact Check unit has debunked over 2,400 false or misleading pieces of information in the last four years. Which of the statements given above is/are correct?

  • A.1 only
  • B.1 and 3 only
  • C.2 and 3 only
  • D.1, 2 and 3
Show Answer

Answer: B

Statement 1 is CORRECT: The deepfake video of External Affairs Minister S Jaishankar falsely alleged that India requested $3 billion from Israel for the Afghan Taliban, and also claimed he said India would not tolerate Muslim countries harassing Israel. These claims were entirely fabricated. Statement 2 is INCORRECT: The deepfake video of General Upendra Dwivedi falsely claimed that India shared the coordinates of the Iranian naval vessel IRIS Dena (not IRIS Lavan) with Israel as part of a "strategic agreement." IRIS Lavan was an Iranian ship that India permitted to dock at Kochi for emergency repairs. Statement 3 is CORRECT: According to government data, the PIB Fact Check unit has debunked over 2,400 false or misleading pieces of information in the last four years, with more than 800 identified in the past year alone. This highlights the scale of misinformation being combated.

2. Which of the following statements best describes 'hybrid warfare' in the context of information manipulation? A) It refers to the use of conventional military forces alongside economic sanctions. B) It involves the combination of cyberattacks and physical sabotage against critical infrastructure. C) It describes a strategy where information manipulation accompanies real-world geopolitical crises. D) It is the deployment of special forces for covert operations in disputed territories.

  • A.It refers to the use of conventional military forces alongside economic sanctions.
  • B.It involves the combination of cyberattacks and physical sabotage against critical infrastructure.
  • C.It describes a strategy where information manipulation accompanies real-world geopolitical crises.
  • D.It is the deployment of special forces for covert operations in disputed territories.
Show Answer

Answer: C

Option C is CORRECT: Security analysts describe campaigns involving deepfakes and repurposed battlefield footage as 'hybrid warfare,' where information manipulation accompanies real-world geopolitical crises. This definition aligns with the context provided in the source, emphasizing the blend of digital propaganda with actual geopolitical events. Option A, B, and D are INCORRECT as they describe other aspects of modern warfare or specific tactics, but do not fully capture the essence of 'hybrid warfare' as presented in the context of information manipulation alongside geopolitical crises.

Source Articles

RS

About the Author

Ritu Singh

Governance & Constitutional Affairs Analyst

Ritu Singh writes about Polity & Governance at GKSolver, breaking down complex developments into clear, exam-relevant analysis.

View all articles →