2 minGovernment Scheme
Government Scheme

SAANS Campaign

SAANS Campaign क्या है?

The SAANS (Social Awareness and Action to Neutralise Pneumonia Successfully) Campaign is a national public health initiative launched by the Ministry of Health and Family Welfare (MoHFW), Government of India, aimed at reducing child mortality due to pneumonia. It focuses on a multi-pronged strategy encompassing prevention, protection, and timely treatment of pneumonia in children.

ऐतिहासिक पृष्ठभूमि

Pneumonia has historically been a leading cause of child mortality globally and in India. The SAANS campaign was first launched in 2019, building upon previous efforts and integrated strategies like the Integrated Action Plan for Pneumonia and Diarrhoea (IAPPD) to address this critical health challenge.

मुख्य प्रावधान

9 points
  • 1.

    Objective: To reduce child mortality caused by pneumonia, particularly among children under 5 years of age.

  • 2.

    Duration: The specific campaign mentioned runs from November 12, 2025, to February 28, 2026.

  • 3.

    Protection Measures: Promotes exclusive breastfeeding for the first six months of life and adequate nutrition for children to boost immunity.

  • 4.

    Prevention Strategies: Emphasizes completing vaccination schedules (e.g., Pneumococcal Conjugate Vaccine - PCV) and reducing exposure to indoor air pollution.

  • 5.

    Awareness & Education: Educates parents and caregivers on recognizing key symptoms of pneumonia such as fever, rapid breathing, or difficulty in breathing.

  • 6.

    Access to Treatment: Assures the provision of free treatment for pneumonia at all government health centers.

  • 7.

    Community Engagement: Involves frontline health workers like ASHA and Anganwadi workers for community mobilization and awareness.

  • 8.

    Monitoring: Utilizes surveillance and data collection to track progress and identify high-burden areas for targeted interventions.

  • 9.

    Integration: Works in conjunction with other child health programs under the National Health Mission (NHM).

दृश्य सामग्री

Evolution of SAANS Campaign & Related Child Health Initiatives

This timeline traces the historical context and key milestones leading to and including the SAANS Campaign, highlighting India's continuous efforts in child health.

India has a long history of public health initiatives, evolving from basic healthcare infrastructure to targeted campaigns like SAANS, leveraging digital tools for better outcomes in child health.

  • 1946Bhore Committee Report: Laid foundation for public health in India.
  • 1978Expanded Programme on Immunization (EPI) launched.
  • 1985Universal Immunization Programme (UIP) established.
  • 2005National Rural Health Mission (NRHM) launched (later NHM).
  • 2014Mission Indradhanush launched to boost immunization coverage.
  • 2017National Health Policy 2017 released, emphasizing preventive care.
  • 2019SAANS Campaign first launched by MoHFW.
  • 2023U-Win portal pilot project launched in 65 districts.
  • 2025Nationwide rollout of U-Win portal; SAANS Campaign (Nov 2025 - Feb 2026) intensified.

SAANS Campaign: Core Components & Linkages

This mind map illustrates the key objectives, strategies, and integrations of the SAANS Campaign, connecting it to broader public health goals and governance aspects.

SAANS Campaign (2025-26)

  • Primary Objective
  • Multi-pronged Strategy
  • Implementation & Support
  • Linkages & Framework

हालिया विकास

5 विकास

The campaign is periodically re-launched or intensified in different phases and regions to maintain focus.

Increased integration with digital platforms like the U-Win portal for efficient vaccination tracking and program management.

Continued efforts to expand the coverage of Pneumococcal Conjugate Vaccine (PCV) across all states.

Emphasis on addressing social determinants of health, including nutrition, hygiene, and sanitation, to prevent pneumonia.

Focus on strengthening primary healthcare facilities for early diagnosis and treatment.

स्रोत विषय

SAANS Campaign: Protecting Children from Pneumonia, A Major Health Threat

Social Issues

UPSC महत्व

Highly relevant for UPSC GS Paper 2 (Social Justice - Health, Government Policies & Interventions, Welfare Schemes for Vulnerable Sections). Frequently asked in Prelims (schemes, objectives, key features) and Mains (policy analysis, impact on child health indicators, challenges in public health delivery).

Evolution of SAANS Campaign & Related Child Health Initiatives

This timeline traces the historical context and key milestones leading to and including the SAANS Campaign, highlighting India's continuous efforts in child health.

1946

Bhore Committee Report: Laid foundation for public health in India.

1978

Expanded Programme on Immunization (EPI) launched.

1985

Universal Immunization Programme (UIP) established.

2005

National Rural Health Mission (NRHM) launched (later NHM).

2014

Mission Indradhanush launched to boost immunization coverage.

2017

National Health Policy 2017 released, emphasizing preventive care.

2019

SAANS Campaign first launched by MoHFW.

2023

U-Win portal pilot project launched in 65 districts.

2025

Nationwide rollout of U-Win portal; SAANS Campaign (Nov 2025 - Feb 2026) intensified.

Connected to current news

SAANS Campaign: Core Components & Linkages

This mind map illustrates the key objectives, strategies, and integrations of the SAANS Campaign, connecting it to broader public health goals and governance aspects.

SAANS Campaign (2025-26)

Reduce Child Mortality (Under 5)

Combat Pneumonia Burden

Protection

Exclusive Breastfeeding (6 months)

Adequate Nutrition

Prevention

Vaccination (PCV, UIP)

Reduce Indoor Air Pollution

Treatment

Symptom Recognition

Free Treatment (Govt. Centers)

Frontline Workers (ASHA, Anganwadi)

U-Win Portal (Vaccination Tracking)

National Health Mission (NHM)

SDG 3.2 (Under-5 Mortality)

Connections
Primary ObjectiveMulti-pronged Strategy
Multi-pronged StrategyImplementation & Support
Implementation & SupportLinkages & Framework
Linkages & FrameworkPrimary Objective